IMG_0883
Business Executive & Entrepreneur
Owner
Soccer Marketing & Promotions

Mr. Tom Mulroy known as “Soccer Tom” is the author of 90 MINUTES WITH THE KING. He is an American soccer marketing executive, an entrepreneur and a retired professional footballer. He is the owner and operator of Soccer Marking and Promotions, a sports marketing company that specializes in soccer grassroots, corporate events and soccer properties.

Executive Soccer Experience

Mr. Mulroy founded and operated a profitable full-service marketing firm specializing in the sport of soccer from 1988 until 2009. Joining efforts and resources with Traffic Sports as Vice-President of Grassroots Events and Sponsorship Activation from 2009 to 2012.  He was appointed President of the Fort Lauderdale Strikers professional soccer team until the franchise was successfully sold in November 2014. 

Currently, Tom is the technical director of Weston Select Soccer Club South Florida’s largest youth soccer organization. Mr. Mulroy also relaunched his company Soccer Marketing & Promotions, Inc., which is known for creating highly-visible, soccer-oriented events.  SMP’s strength is in the development and implementation of strategic marketing programs as well as its subsidiary company Se Habla Fútbol, which was a full-service, bilingual division that enables clients to tap the multibillion-dollar Hispanic market. Mr. Mulroy’s years of experience in the US soccer industry are second to none. He is an innovative soccer marketer, promoter and ambassador, who has created such successful soccer promotions and properties as Copa Latina, “FanZone” and the 96-Mile Olympic Ball Run, among others, from their design to their implementation.

Mr. Mulroy’s capabilities include high profile international matches. He has participated at every level; from financial risk and ownership to operations and promotions. Examples: Germany vs Argentina, Honduras vs Bayer Leverkussen and Gold Cup amongst others.  

Mr. Mulroy developed an understanding of US soccer’s administration through years of practical experience and personal involvement. His unique soccer industry knowledge developed while working closely with his 13 professional clubs’ front offices which ranged from, office structure, strategic development of marketing plans, branding and advertising campaigns, ticket sales, hospitality programs, grassroots community relation’s programs, camps and clinics (1976 – Present).

Public Speaker/Soccer Clinician

Mr. Mulroy worked closely with the 1994 World Cup Organizing Committee as a consultant. In addition, he was an official spokesperson for the 1994 World Cup, a member of the USSF Professional Planning Committee and a member of the 1996 Olympic Soccer Games Executive Committee. Nick-named “Soccer Tom” he served as the Soccer Spokesperson for “Just Say No” International. He is recognized nationally as one of soccer’s top clinicians, a true ambassador of the sport. Tom also served as Director of Soccer Educational Programs, an institute devoted to the development of the American youth soccer player. Tom’s soccer demonstrations takes him from coast to coast seeing young and old. His unique ability to control a soccer ball, along with his quick wit, leaves him in a category all by himself when it comes to entertaining any audience. Mulroy once held the world record for juggling a soccer ball, 12,295 taps on top of the Empire State Building.

Professional Player/Coaching career

In 1976, Mr. Mulroy was signed to the Miami Toros as the youngest player of the North American Soccer League. Mulroy’s professional playing career lasted 13 years. He played on 13 teams in five different leagues including, Major Indoor Soccer League, United Soccer League and American Indoor Soccer Association (1976 – 1988). Tom professional team achievements include his participation in championship teams with both indoor and outdoor professional soccer teams. Some of Mr. Mulroy’s personal achievements included being honoured by marking “Pele” in a match against the NY Cosmos and receiving his jersey after the match. Tom was honoured by playing in the “Nene” Cubillas farewell game as a member of the world All-Star in Lima, Peru (1989). Tom was selected to the Major Indoor Soccer League All-Star team (1979). 

Tom holds his USSF A license as well as his NSCAA National advanced diploma. He has worked with every level of development in the US and has extensive background in giving coaching seminars.  

Youth player career

Mulroy grew up playing soccer in metropolitan New York youth clubs including the Clarkstown sports club and in the Blau-Weiss Gottschee youth system (1969 – 1974). Tom was a member of the first United States Youth National Team participating in the first FIFA/Concacaf youth tournament (1974). He attended Ulster County Community College where he was a 1974 and 1975 National Junior College All American. In 1993, he was inducted into the NJCAA Hall of Fame and named to the NJCAA “Team of the Century”.

Email is: tom@copalatina.com